Wednesday, September 29, 2010

Nonprofits Among The ONA Finalists

Congrats to the many nonprofits named among the finalists for the Online News Association's 2010 Online Journalism Awards. They cleared out all competitors in the general excellence, micro- and small-site categories, and placed one of three finalists in each of the medium- and large-site categories.

Here are the highlights:

General Excellence in Online Journalism, Micro Site
* California Watch and the Center for Investigative Reporting
* Gotham Gazette
* St. Louis Beacon

General Excellence in Online Journalism, Small Site
* ProPublica
* The Texas Tribune |

General Excellence in Online Journalism, Medium Site
* Mother Jones

General Excellence in Online Journalism, Large Site

Gannett Foundation Award for Innovative Investigative Journalism, Small Site
* The Center for Public Integrity: Sexual Assault on Campus: A Frustrating Search for Justice
* ProPublica, the New Orleans Times-Picayune and Frontline: Law and Disorder
* Out of Reach

Gannett Foundation Award for Innovative Investigative Journalism, Large Site
* NPR, ProPublica, Frontline: Brain Wars: How the Military is Failing the Wounded

Wednesday, September 22, 2010

Do-It-Yourself Nonprofit Journalism

At last: A comprehensive tool kit for those interested in starting their own nonprofit news sites, courtesy of Brant Houston, Andy Hall and the Knight Citizen News Network.

The best thing about the tool kit may be the advice that comes with it -- things like taking time to assess whether you're really up for all the work and frustration that comes with launching a new enterprise. And some great tips, like finding another 501c3 to act as fiscal agent.

Brant and Andy clearly put a lot of time, energy and passion into this project. Kudos for a great job.

Wednesday, September 1, 2010

Government-free* Nonprofit Journalism

Here's a test for nonprofit journalism and its stakeholders.

The following sentence comes from the "Contribute" page of a nonprofit journalism organization. What's wrong with it?
The (organization) neither accepts nor receives any government or taxpayer-financed grants and relies solely on the generous support of our donors.
The answer is ... nothing is wrong.

Ha! It was a trick question. The website belongs to organization that claims to help produce independent journalism and doesn't like the idea of government supporting its work. No problem.

But in the same breath, the organization informs its potential donors: "Your donation ... is tax deductible to the fullest extent of the law under Internal Revenue Service Code Section 501(c)(3)."

Now we have a problem.

The organization I am zinging here, the Franklin Center for Government and Public Integrity, says tax deductions aren't the same thing as government support. "Our generous contributors are not funding government support of journalism when they donate to the Franklin Center," Jason Stverak, the group's president wrote in an email. (Complete response below.)

Economists disagree.

Charitable deductions are known within the realm of economics as "tax expenditures," and according to Stanley Surrey, the former assistant Treasury secretary who coined the term, they're no different than direct government spending.

"Whatever their form, these departures from the normative tax structure represent government spending for favored activities or groups, effected through the tax system rather than through direct grants, loans, or other forms of government assistance," Surrey wrote in 1985 with co-author Paul McDaniel (emphasis, mine).

The Heritage Foundation offers a similar definition. It says in part: "The word 'expenditure' is used to highlight the similarity between the use of the tax code to provide advantages to a select group and the more traditional method of giving the group a slice of the federal budget."

Last month, I took WikiLeaks to task for promoting itself as a cutting-edge proponent of transparency in government while failing to disclose much of anything about its own funding and expenditures. My gripe, in a nutshell, was that WikiLeaks' adherence to a double standard undercuts not only its own credibility, but also that of the entire nonprofit sector in journalism.

Like WikiLeaks, the Franklin Center seeks to "advance the cause of transparency in government" while it also withholds information about its own finances. But it slides further down the slippery slope when it condemns the idea of government support for journalism and then makes that condemnation a central selling point in its case for philanthropy -- tax-deductible philanthropy, no less.

The Franklin Center isn't alone.

In Idaho, the Idaho Freedom Foundation, publisher of the nonprofit Idaho Reporter says this on its "Donate" page:
The Idaho Freedom Foundation relies solely on the generosity of individuals, foundations, and corporations that share its commitment to freedom. IFF does not accept any government funding. IFF is a tax-exempt organization under section 501c3 of the Internal Revenue Code. U.S. citizens will find their contributions to be tax-deductible to the extent allowable by law.
Some of the biggest names in the world of Washington think-tankdom commit the same offense.

They include the Progress and Freedom Foundation and the Heritage Foundation, both of which slammed the idea of government policy changes that could help support journalism as old business models crumble. Bottom line for both of these big-name foundations: Government support is bad -- except when it helps them stay afloat.

I'm not here to flog the Franklin Center or any of these other organizations for their ideology. I know from a decade of reporting on Capitol Hill that it's darned hard to maintain one's purity when money is involved. But those who count themselves among the nonprofit sector in journalism should walk their own talk. Any nonprofit organization that says it "relies solely on the generous support of our donors" while also promoting the charitable tax deduction available to its donors is issuing, at best, what the late Ron Ziegler might have called an inoperative statement.

The fact is, government subsidies for journalism are everywhere. In addition to the charitable tax deduction, they include mechanisms such as favorable postal rates and revenue-producing legal-notice requirements. Geoffrey Cowan and David Westphal of USC identified these government subsidies to journalism in a report earlier this year and argued that they were intended by our founding fathers to help support a vigorous press.

If you don't buy their argument, another proponent of the view that tax deductions constitute government support is view is Sen. Chuck Grassley. The Iowa Republican has been a tireless watchdog over the nonprofit sector, and the charitable tax deduction has been his entry point to investigations of hospitals, athletic booster clubs and other 501(c)(3)s.

So what to do in a world of ambiguity?

One solution would be for journalism nonprofits that eschew government support to refund the value of donors' tax deductions to the U.S. Treasury. The Franklin Center recently named an advisory council that includes well-known journalists such as Tucker Carlson, and maybe that body could take up the idea at their next meeting. But I'm not holding my breath for that to happen.

Here's another scenario: What if Grassley slipped in a legislative rider ending the charitable tax deduction for organizations involved in journalism? I bet the nonprofits mentioned above would howl like holy heck.

Perhaps the best thing would be for these organizations to acknowledge the reality of their dependence on government support and focus instead on journalism. They have a lot to contribute from their point of view, and that should be reason enough for readers to support them.

Until then, a little more transparency might be in order. If journalism nonprofits want to denounce government support while promoting tax deductions for donors, they should add an asterisk and a disclaimer to their solicitations for support.

It's the transparent thing to do.


I asked representatives of several journalism nonprofits whether they thought tax deductions constituted government support. Here is the full response I got from Jason Stverak of the Franklin Center.

Our generous contributors are not funding government support of journalism when they donate to the Franklin Center. In fact, the Franklin Center strongly believes that government intervention in media will create greater problems than the struggling newspaper business is currently enduring. If government intervenes in the news industry, journalists will no longer be able to report credibly on stories that matter to the people, but ultimately only on what matters to officials. Journalists may ignore scandal and corruption for fear of losing government funds. They could become political flacks and write to appease government instead of investigating it.

Drawing the conclusion that every donation to a non-profit 501 c3 is supporting the government in some way is incorrect. Tax deductions for gifts to houses of worship are not funding government support of religion and tax deductable (sic) donations to health care associations are not supporting government healthcare.